Because the Honda Jazz is the best small car I've ever driven. It is like a Tardis - small on the outside but roomy within. It has a large boot, comfortable seating for 3/4 passengers, economical & it has a fantastic lock. The Jazz also holds its price. I chose electric windows rather than the optional sun-roof. It comes in a variety of colours. I have owned several other small cars in the past but nothing as good as my Jazz. I bought it new 3 years ago.