New Kia 'Should Appeal To The Young-At-Heart'

Kia is renowned for its reliability and customer service. Kia ownership is renowned to be trouble free, all cars now come with a seven year warranty that the company backs in full. All Kia cars have been designed and engineered to the highest safety and performance standards.

Motor insurance customers who are young-at-heart may appreciate the latest model from Kia. According to the manufacturer, the Soul'ster - which is being displayed at the North American International Auto Show - is a variation of the Soul urban crossover.

The Kia Soul'ster concept immediately recalls such fun "open-air" cars like the old Isuzu Amigo and Jeep Wrangler.

Tom Kearns, Kia Motors America chief designer, said the vehicle should appeal to motorists with a young outlook. He stated: "Soul'ster delivers something new, intriguing and relevant to today's buyers - a fun, affordable convertible for active people who like to share good times with friends."

Kia claimed the vehicle offers "an agile, smooth and spirited ride". The company said the Soul'ster can be offered with a variety of engine choices depending upon a particular market's needs.

Meanwhile, Kia recently announced it had enjoyed a successful 2008 in the UK, despite the economic downturn. It revealed it had ended the year with total new car sales of 31,323 - up six per cent on 2007.