Eliza's Aria
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Eliza's Aria is a classical aria from the ballet Wild Swans, composed by Elena Kats-Chernin. The piece was first recorded by soprano Jane Sheldon and the Tasmanian Symphony Orchestra, and released on the ABC Classics label.
This recording was subsequently used in a series of television and cinema advertisements for British bank Lloyds TSB under the tagline "For the journey", launched in January 2007. The adverts were created by agency Rainey Kelly Campbell Roalfe Y&R, and feature animations by Studio AKA. They follow the fortunes of a couple who meet on a futuristic-looking train, called The Black Horse, after Lloyds' logo, through to their retirement. Following the initial minute-long advert, further 30-second instalments were aired, each advertising a different financial product. The touching animations combined with Kats-Chernin's music caught the public's imagination, and brought the music to attention in the United Kingdom and further afield.
It began to receive radio airplay in December 2007. In April 2010, research undertaken by PRS for Music revealed that the song, featured in the adverts for Lloyds TSB, is the third most performed in UK television advertising.[1]