It seems a coincidence when it is presented that ALL the possible associations happen to add up to 11 letters but what about the others which don't? Do we ignore Osama Bin Laden, Iraq, etc etc just because they do not help to "prove" the point?
Sorry, this is selective case-making along the lines of Nostradamus and the Da Vinci Code.
Even if absolutely everything associated added up to 11 letters, so what? Is there some cryptic message here, and if so, who or what designed it and what use are we supposed to make of it?