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OK two things
I use to work as a postman and when we had someone go public in our area after a win, the mail volume for them increased considerably, so much it had to be sacked up for delivery.
Earlier this year, or maybe late last year, there was the previous largest win and they didn't go public. I daresay people who didn't need to know found out or suspected, but as far as we know, they are enjoying the win without hassles. Maybe they do have some, but if I saw them in the street, I wouldn't have a clue. If I saw these two in the street, and I had the sort of mentality that some have, then maybe I might be tempted to try an cash in in some way.