Cosmetic Adverts Retouching / Fakery

[barney15c]

A female MP (Jo Swinson) has sucessfully campained to get the advertising standards agency to ban misleading cosmetic adverts from magazines etc.

Hard to see how the companys can justify it.

Mabelene mascara adverts use fake lashes or airbrushed longer ones on their model

Loreal shampoo especially Cheryl Cole used hair extentions in her adverts.

Plus all the photoshopped images on the fashion mags covers.

All adds up to a pretty blatant misrepresentation as to the claims that the cosmetic companies make.

Would be interested to here what other AB users think.

[ummmm]

Looking at how the teenagers apply their makeup I really don't believe they are being led by advertising.

Orange faces, mascara so thick it look like they have one massive eyelash, and that stupid pale pink lipstick.

[milly143]

I think they are being led by Geordie Shore and The Only Way is Essex.

Horrible look isn't it.

[ummmm]

Awful....I have a few young cousins who do it. They look ridiculous. I wouldn't let my daughter out like that...

Looking at the amount of makeup they wear the only place the could afford to buy it is in the market or the pound shop.

Advertising is wasted on them...

[Ankou]

and on the subject of airbrushing. i see nothing wrong with taking an average loking lady and touching her up. i've done it msyelf a few times.

[pa___ul3]

does that mean no more toothpaste adverts with the little sparkle when they smile too?
And what about those sports equipment ads with the fellas with the 6 packs, if they had obtained their 6 pack by a method other than the advertised product you could say it's misrepresentation. It all seems a little pointless really!

[barney15c]

fnar fnar

[barney15c]

It seems by the vast majority of comments it must be all right to decieve people then....strange

[milly143]

I'm not saying I think it's ok for ad companies to do this. With mascara for example I would rather they just showed the model with mascara on one eye and not on the other (without the extra eyelashes thrown in). I would rather they didn't 'touch up' the ads beyond the point of realism. But that's just my point, they are so far from realistic that it's laughable.

[barney15c]

My point is advertisers treat people like mugs.

another unrelated example of this....

Watch any car advert where the main selling point is the price of the car and then showing 30 seconds of the top of the range model that costs 2-3 times as much.

[pa___ul3]

I'm not saying it's right I'm saying it's to be expected, advertising has always played on ideals. I understand that this is because it's fake hair and eyelashes but ho different is that from, say, a kid seemingly really enjoying a cereal when in reality he doesn't? Or these soap powder ads showing a kid caked in mud having spotless, seemingly brand new clothes after one wash? How realistic is that, because if it is my mum gave me bags of grief for nothing as a kid!!

[Ankou]

advertising is the art of convincing people to spend money they don't have for something they don't need.

[pa___ul3]

I've got the best advertising campaign sat right in front of me on my mug... "Sex Panther, cologne by Odeon, 60% of the time, it works every time!"

[barney15c]

Couldnt put it better...

[Postdog]

Your avatar looks like a touched up Wilfred Bramble. Mind you, he had been touched up before as I remember.

[barney15c]

Yes its steptoe, my old man ran a pub in London which Bramble frequented back in the 70's, and bramble did indeed like to touch up... very young lads.