Let them eat cake.

[anotheoldgit]

http://www.telegraph....ffluence-of-area.html

Good marketing idea or what?

http://i.dailymail.co...0005DC-46_233x320.jpg

[Ankou]

i don't get it. isn't this just a bit of free advertising ?

"However, the retailer said on Monday it would not be using a "dual pricing" strategy, where the price of goods, excluding promotions, varied depending on which location of the UK they are sold."

that seems to contradict the whole purpose of the article. so its just a big shout out to our big nob mates at tesco ?

[Gromit]

Tesco faces different competition in different areas of the country. In poorer areas, the comprtition is more likely to be Aldi or Lidl. In those places, Tesco will promote its cheap range. In more affluent areas the competition is like to be Sainsburys or Waitros. In those areas it will promote its quality ranges.

Not sure this is anything new, or why the Telegraph finds this newsworthy. Another none story.

[pastafreak]

Maybe they should do the opposite-promote the 'quality' lines in poor areas-so those who normally can't afford such 'luxuries' can try them...and the 'value' range in posh areas-so they can try it for when times get tough-as they are predicted to.

[anotheoldgit]

Yet another non story, oh dear, oh dear, not by the Daily Mail this time, but by the Telegraph no less.

Perhaps only stories from the Left-Wing press should be allowed in the news section of answerbank.

[Gromit]

AOG

It reads like a free advert for Tescos.

Maybe I'm missing something. Why is this interesting? It seems obvious to me.
I am a long standing Daily Telegraph reader, and it is my paper of choice. Most of MY links will come from at source. But the one you have pisted is drivel.

[Ankou]

a non-story is a non-story, it don't really matter where it is printed.

[anotheoldgit]

Gromit

/// But the one you have pisted is drivel. ///

Should that have been 'DRIBBLE'?

[DTCwordfan]

I did not know that Gromit had starred in 'allo 'allo.....

The things that you learn here....

[daffy654]

Definitely «drivel», anyone who uses «dribble» instead is using the wrong word. :)

[emmie]

don't they do this already, i always thought so.

[jackthehat]

In Northampton, there are two large Tesco stores.
The first was built in 1970s as part of the development of the Eastern District which included hundreds of Council-owned houses, flats, etc.
The second was built in the 1980s and serves the larger affluent 'private' estates and housing.

A basket of the same goods has always been more expensive when purchased in the second store!!

[emmie]

the stores in London certainly seem to bear this out.

[ummmm]

Has it....must pay attention!!

[anotheoldgit]

Ankou

Who is to say when a story is a non story?

This story has also been reported in the Daily Mail, also reproduced in many finance sites and reported on the radio.

[Ankou]

aog, you said it:

"Yet another non story, oh dear, oh dear, not by the Daily Mail this time, but by the Telegraph no less."

[jackthehat]

Go to Weston Favell..........Mereway is more expensive.

We found this out because our cats would *only* use Tesco cat-litter and so to make the journey worthwhile, every few weeks we would actually shop at Tesco, rather than Safeway. We alternated between the two until we realised that the bill was higher at Mereway...

[DTCwordfan]

which is the closer store to you JTH and what is the difference in distance....

[jackthehat]

They are both about 178 miles away from me, now...........

[ummmm]

Western is easier to get to anyway...but I hate shopping at tesco. I only go if we also need non food items.

They've just opened an Aldi by the Trumpet....and there's a lidl opposite MaccyD's....there's a bit of competition for Tesco now!!

I shop at Morrisons....

[mccfluff]

i only have a tesco express near me and that's more expensive anyway, murph had to wait to go for a poo as i refused to pay £3.99 for her litter