it doesn't surprise me that such research would yield these results.
http://www.bbc.co.uk/news/uk-16714872
dishonesty has been embedded in human nature since the dawn of time - anyone who says differently is a liar! - and when certainty of dishonesty is confirmed via more available means (media. intenet etc) then it is almost certain to affect society from the top down.
for example (as per the article), when we hear of our mp's fiddling expenses, footballers cheating on their wives, journalists hacking phones/emails and selfish greeedy corporate executives, politicians lying in court, or even when top secret documents are released- changing our view of history - is it not just a case of well if its good enough for them its good enough for us?
what can be done to stop people lying, without being exposed to the manipulations of corporate or societal abuse?