Two issues appear to be emerging from this thread - the size of the imposed fine, and the importance of the case being brought.
First - the fine is laid down in law, and does not get a couple of noughts put on it to match the income of the offender. Far more important for Terry than a miniscule financial loss, is the damage to his reputation and standing as a football team captain, and his potential reuturn to the England captaincy - now surely destroyed.
Second - if an example is not made of somone for committing a race hate crime, then we are never going to be able to send society's message - that this behaviour is not acceptable and it will not go unmarked, or unpunished. That is nothing to do with pedantic analysis of the phrase used, or comments about the 'thought police' - it is about laying down bondaries for acceptable behaviour in society, and then enforcing them.
John Terry comes accross like a number of his colleagues, a talented sportsman, and an odious individual, in equal measure. The ability in one area does not exclude the responsibility for the other. That is what today.s case has proved.