I've just been looking at a Dutch website, in which people ask and answer questions, and I was interested to see a question about the relative cheapness of horsemeat in the Netherlands, as compared with beef. What struck me, however, was the fact that the asker referred to horsemeat as 'paardenbiefstuk', which translates as 'horse beefsteak'. This suggests that suppliers of horse meat in the Netherlands attempt to 'ennoble' horsemeat by connecting it with beef. Incidentally, the enquirer said that she bought 4 'paardenbiefstukjes' [horse beef steaks] for €3,50, which she considered to be quite cheap. Some of the replies indicated that horsemeat is not all that popular in the Netherlands.