Every few weeks a new 'hype' arrives, be it a book, film, pop song, whatever, and the media goes mad over it, and a section of the public will follow.
The level of hype, and the level of success are absolutely no indication of the worth or value of the hyped subject, and once again this is the case.
It will run for a few weeks, die down and be superceded, and then forgotten.
Remember The Da Vinci Code? A lousy clunker with a silly story made into an indifferent film and hyped to be the greatest thing since Shakespere.
This is simply more of the same, with the added titillation that some sex is involved.
Critically the film has bombed, which means nothing in terms of public reception to book or film.
Should it be condemned? In terms of what? Lousy writing and filming? Probably - not read or seen so can't say.
In terms of pornography - no, this is nothing like what anyone watches on the internet - no-one goes to a public cinema to watch pornography these days.
So let it roll on, and rapidly into obscurity where it probably belongs - I just wish I had written the books - the money must be awesome!