Racist? Really?

[webbo3]

https://news.sky.com/story/heineken-advert-branded-terribly-racist-over-lighter-is-better-tagline-11307349

Well, because some rapper called Chance says so it must be.

Muller light
Miller light

[Mamyalynne]

It's not the best advert ever though doubt it needs the fuss over it.

//The beer maker says it "missed the mark" with its campaign.//

[ToraToraTora]

Perlease!

[-Talbot-]

//The beer maker says it "missed the mark" with its campaign.//

Probably because they feel they have to.
On this occasion, I think a response of 'shut up race baiter' would have sufficed.

[Togo]

Never get away with this these days.

https://thumbsnap.com/i/hvDyoahM.jpg

[douglas9401]

Cheers, I'll have a black and tan.

[Old_Geezer]

I see the word "sometimes".
Was the rapper annoyed it wasn't "always" or something ?

[Old_Geezer]

Anyway, it can't be better; it's a lager.

[ummmm]

It is a bit ill thought out.

[1ozzy]

If Guinness ran a similar ad sliding the drink past pale people to a "darker"person claiming sometimes dark is better would that be perceived as racist?

Maybe by Eminem ;-)

Hahns brewery had to strip down a billboard advertisment in Oz years ago.
They had used a picture of a native African with many neck rings (ie elongated neck) stating when you have a throat that gets as dry as mine there is only one way to quench it.

Racism or a bit of a tongue in cheek joke.

[vetuste_ennemi]

//It is a bit ill thought out//

Is it?
How?

(Simple questions. Intelligent answers require a bit of original thinking. Let's, ummmm hope she's up to the modest challenge)

[ummmm]

I think we British/Irish see the humour in it but I don't suppose many of us have been on the receiving end of racism. They must have known that some people would find it offensive.

[jno]

What fool okayed that ad? Sometimes I wonder how advertising agencies earn their money.

[Old_Geezer]

I think one can see more objection if playing the video rather than just reading the article.

The act of sliding the bottle exclusively past many dark skinned folk to the girl whose presence had caught the barman's eye, does suggest that controversy was the aim, and someone duly obliged them.

This sort of thing merely encourages those who see racism anywhere they look.

[emmie]

what a wan*er he should get a life.

[naomi24]

Pathetic.

[youngmafbog]

absolute nonsense.
whatever you do these days someone will get offended so its about time companies grew a pair.
Do they not see that this pampering to the few actually turns off the many?

[naomi24]

^I agree - and I also think kowtowing to perceived insults exacerbates racism.

[anotheoldgit]

Pathetic Heineken should have ignored this idiot, I can understand it if the advert had caused widespread indignation, but one single inferior complexed individual???????????

[ludwig]

There is an interesting theory that says some adverts are deliberately racist - or are at least constructed in a way that will be inevitably be viewed by some as racist - as a cynical ploy to attract controversy and therefore viewers. It wouldn't surprise me.

http://www.bbc.co.uk/news/newsbeat-43554424