It was a foreign store, Danish, I believe. A bit like Aldi and Lidl but with produce of vastly inferior quality. They closed down UK operations a good few years back but may have started up again. The point is they were considered cheap and nasty, even among the poorer members of society. If anyone did shop there they would take a bag from another supermarket to put their goods in.
Maybe a standard one with the school badge issued to children after a period of good attendance or behaviour. Or make your own for slightly older children. There was a craze for this when I was at school, mums were nagged, dads crafted wooden ones , and I went overboard with velvet and sequins etc. Became a nice little earner for a while.
I think this does happen though....its been the right trainers, the right bag and so on.....and if banning designer gear helps then what harm does it do?
JD Re: NETTO It was a downmarket supermarket. Our school acquired lots of NETTO bags and kids who consistently refused to turn up equipped with pen, pencil, ruler, rubber and paper(basic requirements) were given a NETTO bag containing these items. They hated it - alas, to such an extent that the kids chucked them away and truanted instead. :( PS It was a Bradford Comp.)
Another thought - this is why I am against 'non-uniform' charity days. Some kids come in decked in designer labels - others don't. My girls stopped telling me when there was a non-uniform day, went in uniform and pretended they'd forgotten.