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Labour Pushes To Ban Cartoon Characters From Cereal Packets
//Tony the Tiger and other cartoon characters on cereal packets face being banned under a Labour government. Party deputy leader Tom Watson will today urge the advertising industry to stop using such images on sugar-laden products aimed at children.
If they refuse, a Labour government would bring in much stricter rules as part of the war against obesity.//
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Nannying going too far – or do initiatives like this work?
If they refuse, a Labour government would bring in much stricter rules as part of the war against obesity.//
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Nannying going too far – or do initiatives like this work?
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Kelloggs and co are unlikely to throw much cash around the lobbies and so can be easily targetted without politicians losing out too much.
The more modern, market savvy producers of "energy drinks" with their heavy sponsorship across various fields and cash to leave lying around where it can be easily found would be a more effective scalp to claim.
Smoke, mirrors, the zeal of the convert and virtue signalling all rolled into one.
The more modern, market savvy producers of "energy drinks" with their heavy sponsorship across various fields and cash to leave lying around where it can be easily found would be a more effective scalp to claim.
Smoke, mirrors, the zeal of the convert and virtue signalling all rolled into one.
Nannying going too far 10000% Jamie Oliver can also take some blame.
Soon, it will be illegal to brand anything. LOL. Just in case you try get people to buy your products...
https:/
Soon, it will be illegal to brand anything. LOL. Just in case you try get people to buy your products...
https:/
It may not be such a pointless move. The nearest equivalent I can think of where similar moves have been taken to some surprising effect is plain packaging of cigarettes. One need only look at the millions of pounds tobacco companies spent on legal attempts to stop this initiative to deduce that it matters to such companies how shiny their boxes are; and likewise it matters to their customers.
I won't go too far down this line, but it's a useful analogy. Signs are that changing the packaging of cigarettes has been reasonably effective, albeit in a modest way. But it wasn't intended to be the only tool in dealing with a health crisis. I should imagine that the same is true of cereal packaging. Reducing the appeal of the unhealthiest cereals to consumers is likely to make a difference, just not a massive one -- and, clearly, more aggressive measures will be needed in future.
I won't go too far down this line, but it's a useful analogy. Signs are that changing the packaging of cigarettes has been reasonably effective, albeit in a modest way. But it wasn't intended to be the only tool in dealing with a health crisis. I should imagine that the same is true of cereal packaging. Reducing the appeal of the unhealthiest cereals to consumers is likely to make a difference, just not a massive one -- and, clearly, more aggressive measures will be needed in future.
JO got cocopops to change their recipe because they wanted to keep the monkey. So instead, they reduced the sugar in their product
this is destroying branding. Companies have the right to brand their products. Usually the cartoon character correlates to a TV advert. Are we going to ban cereal TV adverts because of obesity? If so that's treading a thing line. What about cadburys? Shall we ban the use of purple because it has a connotation to seduction?
this is destroying branding. Companies have the right to brand their products. Usually the cartoon character correlates to a TV advert. Are we going to ban cereal TV adverts because of obesity? If so that's treading a thing line. What about cadburys? Shall we ban the use of purple because it has a connotation to seduction?
I would like evidence to back up "children prefer their cereals if they have a friendly tiger or a honey monster peering at them".
Similarly with cigarettes, there is no doubt smoking has reduced massively, surely due to health messages and cost. I would lay bets that not a single person would honestly say they didn't start or stopped because the packet design had changed. That move was pointless.
Similarly with cigarettes, there is no doubt smoking has reduced massively, surely due to health messages and cost. I would lay bets that not a single person would honestly say they didn't start or stopped because the packet design had changed. That move was pointless.
I'll admit that cigarette packaging isn't a perfect analogy, but it wasn't meant to be. Just a useful parallel to illustrate the point that how you wrap products has a greater impact than people seem to give it credit for. I mean clearly if it didn't matter then cereal companies wouldn't go to the trouble to develop such brands in the first place.
It's also worth pointing out that the argument that, "this is destroying branding. Companies have the right to brand their products," etc., has to some extent been tested in court already. Public health initiatives led by the government win over company branding, which seems only proper.
It's also worth pointing out that the argument that, "this is destroying branding. Companies have the right to brand their products," etc., has to some extent been tested in court already. Public health initiatives led by the government win over company branding, which seems only proper.
prudie i don't believe it is either.. When it comes to actual taste and eating.
but i do believe that when a cartoon character gazes into our eyes from a cereal box, it increases our trust in the brand and our connection with it. So a kid will be reliable to the brand they've seen the advert for, or one they like the mascot of.
but i do believe that when a cartoon character gazes into our eyes from a cereal box, it increases our trust in the brand and our connection with it. So a kid will be reliable to the brand they've seen the advert for, or one they like the mascot of.
"how you wrap products has a greater impact than people seem to give it credit for. "
100%.
However, i think "brown paper packaging" style is bland but one everyone adores.
"brown paper packages tied up with string.. These are a few of my favourite things".
Everyone loves a parcel from the postie when it's just a brown paper package! Some even buy wrapping paper that is the same style.
But jim you are right.
100%.
However, i think "brown paper packaging" style is bland but one everyone adores.
"brown paper packages tied up with string.. These are a few of my favourite things".
Everyone loves a parcel from the postie when it's just a brown paper package! Some even buy wrapping paper that is the same style.
But jim you are right.
"I would like evidence to back up "children prefer their cereals if they have a friendly tiger..."
They're human aren't they ? What is visually attractive to them will encourage a desire to try. But having tried, like adults, continuing will depend on the experience. If there's not enough sugar they'll look for a different cartoon character to demand.
They're human aren't they ? What is visually attractive to them will encourage a desire to try. But having tried, like adults, continuing will depend on the experience. If there's not enough sugar they'll look for a different cartoon character to demand.
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