Untitled - // Don't confuse poor screen presence for inability andy... //
I don't - but believeability and personal warmth are more essential that a good grasp of facts and policies, because the vast majority of electors don;t know and don;t care about the facts and policies, but they do vote with their gut instinct on whether or not they can believe what is being said to them, and believe the person who is saying it.
Miliband didn't have it, Kinnock may have had it, but lost it falling over in the sea and then grandstanding like a US football coach, Foot never had it, Smith had it but died before he could use it, Corbyn was wilfully against being personable and pleasant, and Starmer is a bore.
Boris Johnson saw the writing on the wall, made Brexit his campaign, and walked it, because it was what people wanted to hear, and he said it sincerely enough to be believeable.
There are parallels around the world - Trump was a TV star and also made the right noises, Blair was charismatic, ok he turned into a meglomanaical war monger, but he had the right stuff in the beginning.
There is no real mystery to politics - make your leader appealing, make him or her say the right thing, and your party will win.