//France to spend €200m destroying wine as demand falls//
My first reaction was “How does cost France €200m to pour a few vats of wine down the drain?” But on closer reading that isn’t what they’re doing at all (and it isn’t France that’s mainly paying for it):
“Most of the €200m will be used to buy excess stock, with the alcohol sold for use in items such as hand sanitiser, cleaning products and perfume.”
God knows how much it will cost to extract the 10%-15% alcohol content from the wine to turn it to other uses.
“In a bid to cut back on the overproduction, money will also be available for winegrowers to change to other products, such as olives.”
Normal industries in normal countries have to invest their own money to diversify when demand for their core products reduces. But of course France is not a normal country (it’s an EU member) and its wine industry is heavily protected courtesy of both French and EU legislation.
“In funnelling the money into the industry, the French government aims to stop "prices collapsing...”
So really it’s more about price control and protection.
But here’s the rub:
“…an initial EU fund of €160m which the French government topped up to €200m…”
So 80% of the funds from this scheme comes from EU coffers. Those coffers are filled by the small number of EU countries which are net contributors to the EU budget. They include France but also include Germany (which pays twice the contributions of France) and Italy. Both these countries have large wine industries (Italy being the largest wine producer in the world). I wonder if their wine producers are similarly suffering? If they are, I wonder whether their producers are quite happy that their governments are paying towards protecting French wine prices from collapse?
Of course in any normal business, the reaction to falling demand is to either reduce production or reduce prices to stimulate demand (or a bit of both). Not in the La-La Land that is the EU (and especially not in France).
It could be worse. If the UK was still an EU member, UK winegrowers would have watched whilst their taxes were used to support an ailing French competitive industry. That’s because the EU is a protectionist organisation. And that’s why we took the right decision to leave.