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Not sure about the �400,000 figure that's been bandied about. I'm pretty sure that figure represents the spend not only on design but covers promotional literature, print media templates, video snippets etc etc.

It's not like the design company were given �400,000 just for coming up with a bit of paper with that graphic on it...

...but of course, I could be wrong, which means that we're all in the wrong jobs.
Lord Coe to you Gromit!
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My humble apologies your Lordship.

I'd run away very quickly from this one if I was you.
Looks like it was done by a Graffity yob.
London Olympics logo design review can be found at http://www.companylogos.ws/articles.html and you can also get more logos at this review blog.

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London Olympics logo - How bad is that?

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