Deaths as a direct result of flu infection are often under-reported2 because flu is not documented as the cause of death on the death certificate. Instead, the death may be attributed to myocardial infarction (heart attack) or pneumonia.
Even in non-epidemic years as many as 3,000 to 4,000 excess deaths are attributable to flu in the UK.3 During epidemics this level is much higher - for example during the epidemic of 1989-90 there were almost 30,000 excess deaths in Great Britain attributable to flu4
The UK experienced the seventh consecutive year of low levels of influenza activity during the 2006/07 season with a peak of 44.8 cases per 100,000 reported in mid-February.5 The highest rates in recent times were in the winter of 1989/90 when a peak of 583 cases per 100,000 population was seen.3
http://www.uvig.org/faqsheets/flu.asp
Chances are that the European media aren't as scare mongering as ours.