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What does this mean.......
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Whats does “Media are a mirror and a model of society” mean?
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What do you think this statement means? (Essentially, media provide us with models for behaviour. But at the same time, these messages or models are not created in a vacuum, but rather reflect and reinforce existing beliefs and attitudes.)
The world presented in advertising has a big effect on the viewer. (Remember, advertising is a billion-dollar industry designed solely to influence people.) Even in a beer ad, the underlying attitudes and messages communicate cultural values, which shape the way we think and the way we interact."
Taken from this: http://www.media-awar...ol/gender_alcohol.cfm
What do you think this statement means? (Essentially, media provide us with models for behaviour. But at the same time, these messages or models are not created in a vacuum, but rather reflect and reinforce existing beliefs and attitudes.)
The world presented in advertising has a big effect on the viewer. (Remember, advertising is a billion-dollar industry designed solely to influence people.) Even in a beer ad, the underlying attitudes and messages communicate cultural values, which shape the way we think and the way we interact."
Taken from this: http://www.media-awar...ol/gender_alcohol.cfm