"...Media are a mirror and a model of society
What do you think this statement means? (Essentially, media provide us with models for behaviour. But at the same time, these messages or models are not created in a vacuum, but rather reflect and reinforce existing beliefs and attitudes.)
The world presented in advertising has a big effect on the viewer. (Remember, advertising is a billion-dollar industry designed solely to influence people.) Even in a beer ad, the underlying attitudes and messages communicate cultural values, which shape the way we think and the way we interact."
Taken from this:
http://www.media-awar...ol/gender_alcohol.cfm