My first thoughts are that it could relate to early UK public phone boxes (the old red ones). You'd lift the handset, put a penny in the slot and dial the number. When the phone was answered, you had the choice of pressing button A or button B. Pressing B gave you your money back - so if you got a wrong number you didn't have to pay (so long as the other person gave you a clue that it wasn't the right one), an the person receiving the call had no clue as to who had been callng them.. Pressing button A caused the penny to drop and the person at the other end could then hear who was calling them. The identity mystery was solved, but only when button A was pressed, the penny dropped (you could actually hear it clank into the box below the slot), and the caller could be heard at the other end.