the sneaker people

[myk]

What kind of people are the sneaker people?

[Clanad]

A shot in the dark, but are you, perhaps, talking of the Beaker people?

http://www.britainexpress.com/History/Bronze_Age.htm

[gary baldy]

...or perhaps these people

http://www.footlocker.com/footlocker/

[myk]

I found the expression " The bottom line is, like the sneaker people say: Just do it ! " in the cooking book I had read. What does it mean?

[princessjll]

The "sneaker people" referred to is the shoe manufacturer NIKE. Their slogan "Just do it!" has become a widely used expression in everyday life.