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This is an interesting question. The term proprietary is applied to company trade marks. e.g. Hoover is a proprietary name for a vacuum cleaner. When a medicine (eg) has no trade mark it is called a generic. So I guess that Hoover became a generic name for vacuum cleaners, Sellotape for adhesive tape etc. Anybody else any ideas?
They are known as 'proprietory eponyms'. Read more about them at article 1443
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