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"Sunny Jim" ?

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CanaryGinge | 12:10 Sat 21st Jul 2007 | Phrases & Sayings
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Any idea where this is from and what it actually means? I've heard a few people say it, and it's bugging me!
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Aha, cheers! That makes sense now :)
In America in the early 1900s, the Force Food Company held a competition to find a name for the energetic young character they needed to promote a breakfast cereal in their adverts. A schoolgirl named Ficken won with the suggestion 'Sunny Jim' which seemed to convey the bright, happy image the company wanted.
It also sometimes took the form Sonny Jim as a general name for any young lad.
When I was young the most popular cereal packet carried the following

"Hi o'er the fence leaps Sunny Jim
Force is the food that raises him"

This was his picture
http://www.salemstate.edu/sextant/images/SEXT- volxii-essay2.gif
Sorry for the hi'jack but can you still buy those wheat flakes ? I used to love them and have'nt seen them in years! thanks.
We had a Sunny Jim doll which was made of cotton and was a special offer from the company.

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