Nor would I but apparently is is:
reduce
/rɪˈdjuːs,rɪˈdʒuːs/Submit
verb
gerund or present participle: reducing
1.
make smaller or less in amount, degree, or size.
"the need for businesses to reduce costs"
synonyms: lessen, make less, make smaller, lower, bring down, decrease, turn down, diminish, take the edge off, minimize; shrink, narrow, contract, shorten, foreshorten, truncate, taper, close, abbreviate, condense, concentrate, abridge; deplete, axe, cut, cut back/down, make cutbacks in, scale down, trim, slim (down), prune, chop, curtail, limit; moderate, lighten, ease, dilute, mitigate, commute, qualify, alleviate, relax, abate; amortize
"the aim is to reduce pollution"
make cheaper, lower the price of, lower/cut in price, cheapen, cut, mark down, discount, put on sale, offer at a giveaway price;
informalslash, knock down
"ribs of beef have been reduced to £1.88 a pound"