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sixpence999 | 14:34 Wed 29th Aug 2012 | Quizzes & Puzzles
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One-time favourite of Delia (9)
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Avatar Image auntflo
cranberry?
17:14 Wed 29th Aug 2012
Avatar Image sixpence999
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why cranberry Flo?
17:35 Wed 29th Aug 2012
Avatar Image Mamyalynne
The Delia effect

The 'Delia Effect' is so powerful that the term entered the Collins English Dictionary in 2001.
She caused a national cranberry shortage in 1995 and transformed the fortunes of a struggling Lancashire firm when she described their omelette pan as a "little gem", prompting sales to leap from 200 a year to 90,000 in four months.
17:37 Wed 29th Aug 2012

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