The answer is an advertising slogan or jingle.

[Fairlight]

Ok, this has been asked before, but maybe fresh eyes
looking at it can decipher it

O.A.B.B.B.=?

B.H.B.E.=?

Thank you for any help :)

[Flyhalf]

Omo adds bright, bright brightness already given.

[boxtops]

...except we don't think that's right, it was Omo adds Brightness to Whiteness http://www.flickr.com/photos/8050359@N07/2182352077/

[Fairlight]

Yes that was the answer I gave to Georgiesmum, but don`t think it`s right. I might have to give up ha ha

[smurf]

i think the omo one maybe right as i have found it
dont know the other one though

[Fairlight]

Thank you Smurf :)

[Georgiesmum]

that last one is driving me crazy Fairlight, but im still searching!x

[Fairlight]

My brain hurts :/

[Georgiesmum]

Me too! lol.x
I spent all last night searching for this last perishing questions, still hit a brick wall and came up with nothing! lol

[Fairlight]

I bet we`ll kick ourselves when we find out the answer

I might make one up if I don`t work it out ha ha

[Svejk]

Buy Hovis Bread Everytime ?

[Georgiesmum]

Yeah, great minds think alike. he he x

[Fairlight]

Thank you thetaliesin---a possiblity, only trouble is
we have an answer similar for:-

37) D.S.B.S.H

Don't say brown, say Hovis

[cheddarchees]

Is it something to do with Banks best bitter

[Fairlight]

I can`t find a slogan for Banks best bitter, so probably not.
Thanks for the suggestion though :)

[MedievalNick]

B.H.B.E i think is Boots Have Branches Everwhere

[Fairlight]

Thank you for that MedievalNick---I think
I`ll go with that answer :)