The main reason is distance from the moving object. Let's say the plane is at 30,000 feet above the earth then when you look down at say two points a mile apart on the earth's surface, the angle between these points and your eye is 10 degrees.
Now consider 2 points a mile apart but only 500 feet from your eyes; in this case the angle is 160 degrees.
So this angle is 16 times the other. This means that you will appear to go past objects on the earth at a speed 16 times slower than objects only 500 feet away.
So a plane going past at 600 mph at a distance of 500 feet would appear to be travelling at about 37mph if it were travelling close to the earth's surface.
that's why when you look down, and if you can see the earth's surface, you appear to be travelling slowly.