Ben Kersey is playing a little fast and loose with the cosmological principal when he says
//Albert Einstein’s Cosmological Principle states that the universe looks the same regardless of the observation point when viewed at a large enough scale.//
Wikipedia puts it well:
//The second implicit qualification is that "looks the same" does not mean physical structures necessarily, but the effects of physical laws in observable phenomena.//
http://en.wikipedia.org/wiki/Cosmological_principle
That is still good - similarities over large areas of the Universe are what first had Alan Guth proposing inflation and there may be implications for this.
I guess nearly 60 years after his death Einsteins name still has more appeal
Maybe we need to formulate Jake's law of scientific Journalism:
1 - Can we work Einstein in?
2 - If not can we work Stepehen Hawking in?
3 - If not use the term "Boffins"