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Re Sainsburys, watch your screens later this week.
//Sainsbury's 2014 Christmas campaign is to focus on the famous football match that took place between British and German forces on 24 and 25 December 1914, to mark the event's 100-year anniversary, Marketing can reveal.
The retailer's campaign will be centred on the famous WW1 'Christmas Day truce' football match between British and German forces, according to senior sources. It marks a departure from Sainsbury’s 'Christmas in a day' campaign last year which featured real-life families enjoying the festive season.
Sainsbury’s would not comment on the content of the ad, but confirmed the campaign had been developed in partnership with the Royal British Legion, with which it has had a 20-year relationship. It has been developed by its long-standing agency AMV BBDO.
The ad will not be unveiled until after Armistice Day in November. //
A spokeswoman for the brand said: "Our 2014 Christmas campaign has been created in partnership with The Royal British Legion as the latest expression of a 20 year relationship with them.