Nothing in Wiki about the logo. There is usually a reason behind the design but I can't fathom this one out. Tell your son to email Lidl and ask them. Bet he gets a reply
Nothing, as far as I can see. I would say merely an attempt to make the logo more eye-catching than it would have been if all four letters were in the same typeface.
Hi wolf63. It's not so much about the name but the red i is at an angle and he wondered if was meant to represent something. It looks a bit like a dog begging. Cheers
Nothing in Wiki about the logo. There is usually a reason behind the design but I can't fathom this one out.
Tell your son to email Lidl and ask them. Bet he gets a reply
That's a good idea hc4361. It's not earth shatteringly important but one of those daft things in life that niggle at you. Will get him to email in the morning.
:-)