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This is also my thinking zm, I just had a quick look on their faq and seen this.
“WeShop is a place to create and share a profile full of your favourite products online. Anyone can setup a profile, add their favourite products from retailers, customise the layout, add individual collections and upload relevant content such as photos, captions and reviews. Profiles and products can be shared across social networks and every time a product is purchased through a profile, the users are attributed points accordingly. It's the best in social shopping!
As users have the ability to earn money on WeShop, we are focused on encouraging them to develop their entrepreneurial side. Users can create a profile packed full of products they love and share them with their friends and the wider WeShop community who possess similar interests and tastes. Users have the power to turn their profile into a real money making business. WeShop is working with international brands such as Apple, Samsung, Nike, Sony, Adidas, Ralph Lauren, Marks & Spencer, Microsoft, John Lewis and ASOS.”