Duplicate "Productof the Year"s 2006

[lovejoy0120]

Recently on TV I saw an ad for a detergent which was voted "Product of the Year 2006".After that I saw at least 2 other ad's showing their products as "Product of the Year 2006".Is this "Product of the Year" just an advertising trick that companies pay ad agencys to advertise their product as ?

Thanks

[greenie87]

are you sure it was product of the year 2006 and not 2005 or something similar. because otherwise it would be false advertising wouldnt it?

[B00]

Maybe it was product of the year in a specific category? for example....Fairy won it for the detergent category, and Head & Shoulders won it for haircare?

I could of course be talking utter twaddle, but it's as good a theory as any!!

[heathfield]

Who selects it as such? There are various organisations that can do the selecting, so you can end up with a number of products in the same category, all called 'Product of the Year' (I suspect this happens with 'Car of the Year' too - there seem to be rather a lot of them!)
I guess you have to read the small print to see who's given out the award.

[saxy_jag]

I depends on whose actually giving the award.

Avon feature loads of award winning products. They're all awarded at the Avon Beauty Awards ceremony each year.

[cherryelm]

I noticed adverts like this too and in the small print saw that there is a web address for www.productoftheyear .co.uk it makes interesting reading.