Sale price shown not a sale price!!

[Chickadee]

Okay, there is a bag on a website that I fell in love with but it is very expensive so I thought I would wait for the sale.

It is now in the sale but the price they show is exactly the same as it has always been!! It says on the site that the actual price was higher but I know it wasn't. It wasn't even that high on the manufacturers site!!

I have emailed them to ask about this and have been fobbed off.

How could I pursue this or is it not worth it?

Thanks

[PeasAndRice]

its their prerogative to sell at any price.....it propbly ONCE was sold at that price, and therefore are right to say it was this cost once

[Ethel]

They are breaking the law if they have not sold that bag at the advertised higher price for a certain number of days in a certain period.

"Shops that display sale signs must follow rules - such as advertising the items at a higher price for 28 consecutive days in the previous six months in the same outlet. The original price must also be clearly displayed along with the sale price."

First step - report it to your local trading standards office - they will point you in the right direction.

"I was told that the goods I bought in a sale were �50 reduced to �35. However, I've discovered that they were actually �20 just before the sale began. Can the shop do this?

The shop may be committing a criminal offence under the Consumer Protection from Unfair Trading Practices Regulations 2008 by misleading customers into thinking that they are getting the goods at a sale price when they are not.

The shop should compare the sale price to the most recently available price. The product should have been sold at this higher price for 28 days before the item was sold at the 'sale' price. You should report this kind of sale to your local trading standards officers."

http://www.which.co.uk/advice/how-to-buy-in-sa les/frequently-asked-questions/index.jsp