Asos

Asos is a market leader in the UK online fashion world. With a fantastic range of women’s, men’s and kids clothes and accessories their website is one of the most visited shopping sites in the country. They carry all the top designer labels such as Calvin Klein, Hugo Boss, Yves Saint Laurent and Paul Smith.

The company was first launched in June 2000 and has since become the largest independent online fashion and beauty retailer in the UK. The website offers over 35,000 branded and own label product lines across womenswear, menswear, footwear, accessories, jewellery and beauty with over 1,500 new product lines being introduced each week.

Their primary market are fashion forward 16-34 year olds. The website site attracts over 6.9 million unique visitors a month with 2.9 million registered users and 1.2 million active customers. This has been borne out by the fact that Asos was recently voted Cosmopolitan Online Fashion Awards – Online Retailer of the Year.

Asos prides itself on being up to date with the latest celebrity trends and the website has the facility for the everyday public to buy what the rich and famous are wearing. By typing in the celebrity's name into their search engine a list of items that have been seen on that celebrity will be displayed. Even if there is no exact match for the item on the site chances are there will be something similar.