I had the misfortune of seeing this cack for the first (and last) time last week - utter drivel. I absolutely agree with undercovers, and have said myself on many occasions, that people who pride themselves on "straight talking" are usually nothing but rude, arrogant bullies.
As for Alan Sugar, a face waiting for a slap to arrive if ever there was one, I had enough of him in those premium bonds ads. "...and that's why my fee for this ad is going to Great Ormond Street". Oh get over yourself man, you can afford it.