A scam invented by Hallmark cards to sell their products between Xmas and Easter (Easter cards - I ask you!). Another of those terrifying annual occasions, along with birthday, xmas and anniversary, when we again suffer the fruitless and thankless quest for the ultimate gift for the "significant other" in our lives. (If we remember that is!) Whatever we do, however much money we spend, and however long we spend on it, we never get it right. It's not our fault, we just aren't any good at it! Just accept it and our lives would be so much easier!! We are no good at getting subtle hints. If you want something, will you just tell us and save everyone a load of grief. And when you say that we "won't bother this year", be aware that we will believe and accept what you say. Don't give us a hard time because we listened. (All meant in fun of course!!)