new social phenomenon

[Noblet21]

What do you call the new social phenomenon where a mobile phone message is sent to invite people to meet at a designated place and then follow instructions to an event ?

[Hippy]

One name I heard is "Flashmob", but that may have been invented by some media hack!

 

[Headtime]

I would concur with "Flashmob".!

[Pinotage]

Not very new - it was at it sheight two years ago and seems to have faded away now. Oh - Flashmob.

[Ember]

Risky