ummm, he can be as right as you like but if you can't afford it, you can't have it. Its one thing to support a good cause, but another to interfere with people's choices. The sweetener thing hits me hard because to me all of them taste disgusting, including stevia and most of them give me upset stomach and/or headache or migraine. Considering the calorie count and sugar content of the recipes in his books and his restaurants, I think he is a hypocrit.....and when he sits there and says toot like "this is a tax of love" I want to smack him!