naomi - // I disagree. The only people who object to the use of the word ‘woke’ - and the term ‘virtue signalling’
- are those virtue signallers who defend the nonsense that comes from the ‘woke’. It’s all the rage! //
The media, which feeds and in turn feeds off all this pointless nonsense, simply exploits human nature.
It's a cultural aspect that people like new words and phrases, and adopt them for a while, and then drop them and move on.
While the terms are in vogue, they crop up everywhere, and it appears that everyone uses them, and you are out of touch if you don't.
Remember when The Beatles started talking on TV? In Those days, hardly anyone travelled outside their own locale, so for Londoners, hearing The Beatles say "Yeah, Fab, Gear, Grotty ..." and so on were a real novelty.
It was as though they had invented their own hip language, which they hadn't, they simply used the common phrases that people used daily where they came from.
But the public seized on the words and everyone said them and then they became assimilated into language, and ceased to be a novelty.
Now, with the internet, the notion of 'local' speech has ceased to exist, but not the public's interest in novelty expressions, so the media invent them, and people use them, and then drop them.
Personally, i can't wait for the term 'influencer' to go out of fashion.
It makes me laugh every time I hear it, although I admire the ability of someone to find a single word that encapsulates every vacuous teenager who has had their empty pointless opinions about nothing deemed as important enough for other vacuous teenagers to parrot after them.