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Would this help you choose your car?
34 Answers
http://www.thefword.org.uk/blog/2008/03/suzuki _swift_th
I find the ideas behind this advert campaign to be a mixture of the offensive; that women's sexuality/femininity should be exploited in such a manner.
To completely ludicrous that even if women mannequins did find cars an irresistible sexual turn on, that this would then translate to the probably spotty gawky 20 year old who had bought the car.
What do others think.
I find the ideas behind this advert campaign to be a mixture of the offensive; that women's sexuality/femininity should be exploited in such a manner.
To completely ludicrous that even if women mannequins did find cars an irresistible sexual turn on, that this would then translate to the probably spotty gawky 20 year old who had bought the car.
What do others think.
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Call me old fashioned if you like, (I asked for this didn't I?), but yes, I think that ads like this do great harm as to how men perceive women.
As a red blooded male, albeit long past his sell by date, I still appreciate the attractive female form, but that is tempered and balanced by my appreciation of the female mind and mannerisms, and ads like this present women as one dimensional small brained sex machines, and it is really sad that it reenforces a mythical stereotype in the minds of all too many males.
Women should be outraged by this advertisement, as it is not funny, but rather repressive.
Any advertising standard authority worthy of the name should ban it.
As a red blooded male, albeit long past his sell by date, I still appreciate the attractive female form, but that is tempered and balanced by my appreciation of the female mind and mannerisms, and ads like this present women as one dimensional small brained sex machines, and it is really sad that it reenforces a mythical stereotype in the minds of all too many males.
Women should be outraged by this advertisement, as it is not funny, but rather repressive.
Any advertising standard authority worthy of the name should ban it.
"I think that ads like this do great harm as to how men perceive women."
Well, I'm a man, and can tell you that this ad hasn't changed the way I perceive women. It's strange how uptight people make claims like this, with the implication that they themselves are immune, but all others will succumb.
It's a rather silly ad, mildly amusing, and perfectly harmless. I can't see it selling many cars, but ban it? That's just pathetic...
Well, I'm a man, and can tell you that this ad hasn't changed the way I perceive women. It's strange how uptight people make claims like this, with the implication that they themselves are immune, but all others will succumb.
It's a rather silly ad, mildly amusing, and perfectly harmless. I can't see it selling many cars, but ban it? That's just pathetic...
rojash - I assure you that I am not "uptight" whatever that means.
I have a wife, a daughter, a sister, two granddaughters, and nieces, and love them all, and in doing so, I am interested in male attitudes to women, so that they are not offended by what might pass as funny.
Not too long ago, every engineering workshop I frequented had its nude calenders hanging on the wall, but thankfully, attitudes have changed, not least because women spoke out against them, and they are, in my experience, history.
That is a step in the right direction, but the advert in question is retrograde.
I have a wife, a daughter, a sister, two granddaughters, and nieces, and love them all, and in doing so, I am interested in male attitudes to women, so that they are not offended by what might pass as funny.
Not too long ago, every engineering workshop I frequented had its nude calenders hanging on the wall, but thankfully, attitudes have changed, not least because women spoke out against them, and they are, in my experience, history.
That is a step in the right direction, but the advert in question is retrograde.
Good, for you Theland, but you seem to have missed the main point of my reply. You say "ads like this do great harm as to how men perceive women". You've mad it clear that you are a man. Has this ad damaged the way you perceive women? If not, why do you assume that it will damage the way OTHER men do so? Is it because you are making demeaning assumptions about other men?
What do you think of diet Coke adverts ruby?
Have you not noticed that it seems much more acceptable for men to be used in adverts as sex objects than women?
I think there are plenty of offensive adverts out there but this isn't one of them, because of the rather obvious humour and tongue in cheek way it's been done.
What's even funnier is that the joke is clearly on Suzuki because as has been pointed out above this car is a long, long way from having it's advertised effect.
Have you not noticed that it seems much more acceptable for men to be used in adverts as sex objects than women?
I think there are plenty of offensive adverts out there but this isn't one of them, because of the rather obvious humour and tongue in cheek way it's been done.
What's even funnier is that the joke is clearly on Suzuki because as has been pointed out above this car is a long, long way from having it's advertised effect.
rojash - In my experience, I see all too often, men in a male environment, gloating over The Sun, The Daily Star, The Sport, and with the usual expected lewd comments about the naked women portrayed. These men behave in a way that would be foreign to them in their own homes or in front of their own families. They seem to have a double standard, one for home and one for work. This spills over into, "factoryspeak," where even in front of women, their language and comments slip from innuendo to outright filth.
This is wrong, even if it is only a minority of men.
Yes, I am male, and I have a good sense of humour, but i draw the line at what could be perceived as offensive or demeaning. Call it what you will, self discipline, self control, or empathy for others' feelings.
Advertisements like the one in question only appeal to the lowest aspects of male perceptions of women, in my opinion.
This is wrong, even if it is only a minority of men.
Yes, I am male, and I have a good sense of humour, but i draw the line at what could be perceived as offensive or demeaning. Call it what you will, self discipline, self control, or empathy for others' feelings.
Advertisements like the one in question only appeal to the lowest aspects of male perceptions of women, in my opinion.
Oh give over, women do this too. I worked in a factory many years ago and the women were worse than the men. You are berating the whole of mankind with the actions and opinions of a few.
Of course there are men who definitely believe their car is a "bird puller". There are women who will judge a man on his car. There are men who consider their car as a penis extension, and women who believe they are sad old knob heads. So what.
I would like to complain about the retrograde aspect of all men being sujected to the pornographic nature of diet coke and the way it makes men look cheap and dispensable, and the less well-endowed feel insuperior. But then again, I don't really give a toot, and if a woman drinking some coke wants to get sexy with me, I probably won't oblige - but I certainly wouldn't mind!
The point about advertising is that you talk about the product, it seems the advertsiers have done a grand job in this respect. Although I reckon my Aston Martin works better on the knicker-dropping female public. I shan't swap it for a Suzuki.
Of course there are men who definitely believe their car is a "bird puller". There are women who will judge a man on his car. There are men who consider their car as a penis extension, and women who believe they are sad old knob heads. So what.
I would like to complain about the retrograde aspect of all men being sujected to the pornographic nature of diet coke and the way it makes men look cheap and dispensable, and the less well-endowed feel insuperior. But then again, I don't really give a toot, and if a woman drinking some coke wants to get sexy with me, I probably won't oblige - but I certainly wouldn't mind!
The point about advertising is that you talk about the product, it seems the advertsiers have done a grand job in this respect. Although I reckon my Aston Martin works better on the knicker-dropping female public. I shan't swap it for a Suzuki.
"men in a male environment, gloating over The Sun, The Daily Star, The Sport, and with the usual expected lewd comments about the naked women portrayed"
Ah, now I understand, Theland. You are afraid that these men will have their attitudes to women damaged if they see the ad. I think in your rush to prove your "New Man" credentials. you may just have thrown logic out the window.
Ah, now I understand, Theland. You are afraid that these men will have their attitudes to women damaged if they see the ad. I think in your rush to prove your "New Man" credentials. you may just have thrown logic out the window.
As previously stated the advert is tongue in cheek and I find it amusing. I am far more offended by the bingo advert set in a swimming pool portraying middle aged women as a bunch of simpering, snivelling tit heads without the brains they were born with. (I could also mention the advert with the naked man talking about aero bubbles but frankly I like the chocolate and I like his bum so it's a win, win situation for me. Alas I won't be buying the chocolate because I'm trying not to buy nestle which is a lot harder than you'd think but I digress).
The thing is that if you have a fraction of brain power you will not take these adverts seriously, they're playing up to the stereotypes and inviting you make a mockery of them safe in the knowledge that in doing so you will remember the advert. I think it's safe to say that any man that believes a car (particularly this car) will make a woman drop her thong in anticipation of his vast manhood is in no danger of reproducing and thus carrying on his deluded ideas.
Plus I think you're not giving men enough credit. There are some knuckle draggers out there who may buy in to this (although I'd expect them to be more likely to be driving a BMW) but I think they're happily in a minority.
The thing is that if you have a fraction of brain power you will not take these adverts seriously, they're playing up to the stereotypes and inviting you make a mockery of them safe in the knowledge that in doing so you will remember the advert. I think it's safe to say that any man that believes a car (particularly this car) will make a woman drop her thong in anticipation of his vast manhood is in no danger of reproducing and thus carrying on his deluded ideas.
Plus I think you're not giving men enough credit. There are some knuckle draggers out there who may buy in to this (although I'd expect them to be more likely to be driving a BMW) but I think they're happily in a minority.
