Well, if these three "highly intelligent, successful men" are deluded, they wouldn't be the first.
Exhibit A:
http://en.wikipedia.org/wiki/Steve_Jobs#Health_issues
I don't think it's fair to say that they are deluded either. Or perhaps it is. I don't know, I haven't met them and discussed it. But ultimately it's a case of, on the one hand you have some eyewitness evidence that is subject to all the usual human flaws. And on the other hand you have several scientific studies spread over decades that have all drawn a blank.
All humans are notoriously bad at doing the old Morpheus trick of seeing providence where there is only coincidence. No-one seems capable of interpreting chance events properly -- and so otherwise intelligent men gamble away all their wealth, etc.
As best can be seen from the experiments I and others have mentioned, dowsing is indistinguishable from random chance. That means, sadly, that it will always have its followers and believers and practitioners, as you only need to get lucky a few times in a row to believe that you have a genuine ability. That, coupled with confirmation bias (in this case, by overlooking all the times they've failed to find water by dowsing), and you have something that will never go away.
I suppose I'm at the risk of being accused of a confirmation bias myself, by effectively rejecting all the personal accounts here. I think I'm safe of this, because hopefully I'm rejecting evidence on the basis of whether or not it is sound, rather than because it contradicts me. The test of that, I think, will have to wait until an experiment comes along that does show dowsing to be better than chance.