Everton123 has made an important analogy, between people of religion, and the rest.
Yes, the rest are composed of people like Naomi and Waldo, who are thinking atheists, and consider their atheism carefully.
Not every non religious person is like that. The "new" religion is a hotch potch of new age, eastern mysticism, consumerism, and the greens to name just a few.
The high priests of the new religion are celebrities, scientists, and things like red nose day etc have supplanted putting money on the collection plate.
O.K. you can find loopholes in this analogy, but in general terms you can catch my drift, and what Everton123 has said, is not far off the mark.