The money never found its way past the fat cats at the top the last time...is it worth holding my breath to see if a portion of this money filters down to grass roots?
The price will be passed down to the Sky TV Viewer and no doubt many won't bat an eye when they're asked to cough up more for their almost daily live footy fix. And, of course, as long as the viewers are prepared to pay more and more for the sports packages, the Premier League will keep asking for more.