Well the iPhone X is their "special" phone to celebrate the 10th year of the iPhone so it has all the bells and whistles (5.8" high quality screen for example).
However the 256GB model is £1,149.
You can buy the 64Gb model of the iPhone X for £999.
The iPhone 8 is £699 (64Gb) or £849 (256Gb)
The iPhone 8 Plus is £799 (64GB) or £949 (256GB)
Note that when Tim Cook took over from Steve Jobs in 2011 he was given shares worth 376 MILLION dollars.
The new Apple headquarters that have just opened cost 5 BILLION dollars to build.
The high price you all pay for your Apple phones help to fund those things !
No not the same thing Mikey well yes they are both phones but not the same phone.
I gave up on the iPhone last year but went back to it after 3 months of having a window's phone I hated it!!
sorry, on re reading that sounded snotty....I meant I don't think there is a "best" it depends what you want the phone to do. I do most of my on the go stuff on an ipad, so I choose a lowish spec iphone.
Sorry prudie I read it wrong but someone else did call us loons! Also I have had an iPhone since the beginning and have never been mugged or threatened.