i think what you will find is that so many different companies will be competing for you to subscribe to their broadband service as they are all trying to build their database of customers up. by offering it for free (probably for a period of 12/18 months or so) they can easily and more quickly get your interest and get you to sign with them. Basically, i'm just making a really long answer of this, when all i should say is that ii'm sure it will be free, more than likely though, for a specified period, then they will probably want you to start paying for it!!