Very commercial and quite expensive for what it is, but nice none the less.
I don't know when you are there but if it's this coming weekend then Tewkesbury ( which isn't a thousand miles away) have the biggest Medieval Festival in the world on and it's all free. I'm going, it's the best fun this side of 1485.Re-enactments, stuff to buy at the huge medieval market, great reasonably priced food, lots of people dressed authentically and Free.