They are into labels and appearances, and the latest fashion, they are very worried about the economy - even though the ' is around, they still convert the ' into their old currency, the lira. (everything is a "crisi" - crisis - economically. As for Berlusconi , don't get me started...) However they have the best pizza and dee-lish icecream and so many beautiful things to see.
Aye it's strange, the French do that too - 90% of labels in shops and supermarkets give the price in ' and in Ff - you'd think they'd have got over that in 2� years. In Germany, I haven't found any shops that still list the price in DM.