This is a typical symptom of Magnesium deficiency - the discolouration begins on the lower leaves and moves upwards until all the foliage is affected.It's a common disorder that's made worse, not better, by standard feeding. Some makes of growbags have very little nutrient value despite what they say on the bag.
Spray the plants with a solution of Epsom Salts at a rate of 0.5 ounces per pint of water. This is the specific cure for the problem and you should see a difference in a few days. To prevent the condition recurring, spray the plants with a foliar feed containing Magnesium once a week.