Yorkshire Tea

[Hopkirk]

Does it ever go to Yorkshire, on it's way to you?

[jourdain2]

Jackdaw - you need to try our local brew, 'Wold Top' of various types. We walk past the fields of barley every morning. It's very good stuff.

[Hopkirk]

I think Jackdaw was referring to Tetley's tea not beer. That's Tetley's who are owned by the Indian company Tata.

[dannyk13]

Based in Harrogate.

[andy-hughes]

The advertising is - as is all advertising - about perception.

The notion that referring to something as 'Yorkshire' implants the notion of 'no nonsense, straightforward, no tricks, honest ...' and so on, which will appeal to the demographic required to take in the message.

It follows the same principle as the PlusNet catch phrase - 'We'll do you proud ...' with exactly the same intention - imply honesty and no-frills to catch your demographic.