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How Do They Know?

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Bramleyboy | 09:01 Sat 10th Sep 2016 | How it Works
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When you read in the paper about how many people watch Downton or Coronation Street or on BBC or ITV, HOW DO THEY KNOW WHO WATCHED WHAT. Just interested, Bram
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Avatar Image Zacs-Master
http://www.barb.co.uk/about-us/how-we-do-what-we-do/

09:04 Sat 10th Sep 2016
Avatar Image fiction-factory
They do surveys although i have never been asked and don't know anyone who has. Used to be called JICTAR or similar
09:04 Sat 10th Sep 2016
Avatar Image fiction-factory
https://en.wikipedia.org/wiki/Broadcasters%27_Audience_Research_Board
Yes, seems things have moved on since the 1970s when I last looked into this!
09:06 Sat 10th Sep 2016
Avatar Image THECORBYLOON
Was JICTAR not only for ITV viewers?
09:08 Sat 10th Sep 2016
Avatar Image EDDIE51
Basically they have a 'panel' of viewers who have a meter fitted to their TV set that reports which channel they watch and when. This panel is chosen to represent all 'types' of viewers. They then use the figures from the panel and extrapolate to get a figure for the entire country.
09:23 Sat 10th Sep 2016

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